What is the vision?

A vision is a picture of the future or a dream about what you want to strive for. It is a clear and inspiring picture of what kind of world or situation one wants to achieve in the future. A vision helps an organization or an individual to set goals and plan activities in such a way that it supports the desired future state.

The vision can be, for example, the company’s goal to be the market leader in a certain field, a societal vision of a better world, or a personal vision of one’s own success and happiness. A vision can be a very concrete and measurable goal, or it can be a more abstract and more emotional dream.

Vision is an important part of strategic planning and management, as it gives direction and purpose to operations. A good vision inspires and motivates people and helps an organization or individual to stay focused and goal-oriented. A vision can also help create unity and community when everyone strives towards the same goal.

Sources: Business News Daily, Forbes