What is the strategy?

Strategy is a planned method of action that aims to achieve goals and solve problems. It is a long-term plan that guides the organization’s operations and the use of resources. The strategy defines the organization’s mission, vision and values ​​and sets concrete goals and means to achieve them.

Strategy can be multi-level and cover, for example, the overall strategy of the organization, the strategies of business areas, and the strategies of operations and marketing. It can be based on analysis and forecasting, and it can include various measures such as marketing, product development, personnel management and financial management.

A good strategy is consistent, realistic and feasible. It helps the organization to focus on what is essential and make the right decisions. The strategy must also be flexible and adaptable so that it can respond to changing conditions and market situations.

Sources: Wikipedia, Kauppalehti