What is the mission?
The mission is the ultimate purpose and reason for the existence of an organization or company. It defines what the organization does, for whom it does it and why it does it. The mission serves as a guideline for all the organization’s actions and decisions, and it helps direct resources and energy towards common goals. In this article, we’ll look at what a mission statement means, why it’s important, and how to create one.
What is the mission?
Mission is a short and concise statement that describes the purpose of the organization’s existence. It answers the questions:
- What does the organization do?
- Who does it do?
- Why does it?
The mission can be, for example, the following: “We offer high-quality educational services that help students reach their full potential.”
Why is the mission important?
The mission is important for several reasons:
- Giving direction: The mission helps the organization stay focused and direct its activities towards common goals.
- Motivation: A clear mission can motivate employees and stakeholders because it gives meaning and purpose to their work.
- Unity: The mission creates unity within the organization and helps ensure that everyone is working towards common goals.
- Communication: The mission serves as an effective communication tool that tells outsiders, such as customers and investors, what the organization stands for and what it aims for.
How is the mission prepared?
A mission is usually created through the following steps:
- Analyze the current situation: Find out what the organization’s current situation is, what are its strengths and weaknesses, and what are its most important stakeholders.
- Define the core values: Consider what the organization’s most important values and principles are that guide its operations.
- Make an outline: Write a short and clear statement that answers the questions what, for whom and why.
- Get feedback: Ask for feedback from employees, stakeholders and other important parties, and make the necessary changes.
- Communication and implementation: Publish the mission and make sure that it is known to everyone and that it is followed in all activities of the organization.
A well-crafted mission can be a powerful tool that helps an organization achieve success and sustainable growth. It acts as a compass that guides the organization’s operations and decision-making.
Sources:
Business interpreter: Mission
Learning skills: Mission and vision
