What is the biggest car brand in Finland?

Satunnainen

Finland’s biggest car brand is Toyota. This Japanese car manufacturer has been the most popular car brand in Finland for many years, and its market share is significant. Toyota’s popularity is explained by many factors, such as reliability, fuel efficiency, environmental friendliness and a wide range of models.

Reasons for Toyota’s popularity in Finland

The main reasons why Toyota is Finland’s biggest car brand are listed below:

  • Reliability: Toyota is known for its very reliable cars that last well over time and use. This is an important factor for Finnish motorists, who appreciate long-lasting and low-maintenance vehicles.
  • Fuel efficiency: Toyota cars are known for their good fuel economy. This is especially important in Finland, where the price of fuel is high and long drives are common.
  • Environmental friendliness: Toyota has been a pioneer in hybrid technology, and its hybrid models are very popular in Finland. Environmental awareness is a growing trend, and many Finns choose a hybrid car to reduce their carbon footprint.
  • Wide range of models: Toyota offers a wide range of different models to suit a wide range of needs and budgets. This makes Toyota an attractive option for many Finnish motorists.

Statistics and market share

In 2022, Toyota was the most registered car brand in Finland, and its market share was around 14%. This means that almost every seventh new car registered in Finland was a Toyota. Toyota’s most popular models in Finland have been, among others, Toyota Corolla, Toyota Yaris and Toyota RAV4.

Future prospects

Toyota’s position as Finland’s largest car brand looks stable in the future as well. The company is investing heavily in new technologies, such as electric cars and hydrogen cars, which can further strengthen its position in the market. In addition, Toyota’s constant commitment to quality and customer satisfaction makes it a reliable choice for Finnish motorists.

You can read more information about Toyota’s market position in Finland, for example, on Autotuojat ja -teollisuus ry’s website.

,