What bird is the symbol of Penguin Books (children’s section)?

Penguin Books is a well-known British publishing house that specializes in a wide range of literature. The symbol of the company’s children’s department is particularly interesting and often raises questions. What bird is the symbol of the children’s section of Penguin Books? The answer is simple: it’s a penguin.

The history and symbol of Penguin Books

Penguin Books was founded in 1935 by Allen Lane. The company’s name and symbol, the penguin, was chosen because it was easily recognizable and distinctive. The penguin symbolizes the company’s goal to offer high-quality literature at an affordable price. The symbol of the children’s section is the same penguin, but it is often presented in a more fun and colorful form that appeals to younger readers.

Penguin as a symbol

The penguin has been chosen as a symbol for several reasons:

  • Easily recognisable: The penguin is a distinctive and easily recognizable bird that sticks in your mind.
  • Playfulness: Penguins are often associated with playfulness and fun, which makes them a suitable symbol for children’s books.
  • Friendliness: Penguins are social and friendly birds, which reflects the company’s values.

The meaning of Penguin Books’ children’s section

Penguin Books’ children’s department is a significant part of the company’s operations. It offers a wide selection of books for different age groups, from picture books to young adult literature. The symbol of the children’s department, the penguin, is an important part of the brand and helps distinguish the company’s products from competitors.

Sources

More information about Penguin Books and its history can be found in the following sources: