What is big data?

Big data is a term that refers to a huge amount of data that cannot be processed by traditional database methods. This data consists of many different sources, such as social media, websites, sensors and other digital sources. Big data can be analyzed and utilized in many different ways, such as predicting trends, identifying customer behavior and improving decision-making.

Big data is often processed with special tools and technologies, such as Hadoop and Spark. These tools enable the processing of large amounts of data quickly and efficiently. By analyzing big data, companies can get valuable information for developing their business and achieving a competitive advantage.

Big data has become increasingly important for many different fields, such as marketing, healthcare and logistics. It can be used to identify new opportunities and improve processes more efficiently. However, it is important to remember that there are also ethical and privacy-related challenges associated with big data, which must be taken into account when using it.

Sources: SAS, IBM